Monday, 22 April 2013

O Canada: LHG Introduces Eaton Hotel Brand to Toronto

Rendering of the Eaton Chelsea, Toronto

Now that we have announced our first Eaton Hotel outside of Asia - the transition will take place on the auspicious date of 1 July which is also Canada Day - I want to take some time to share my thoughts on the Eaton Chelsea, Toronto's re-branding. Overall, it adds a very significant room increase to our North American operation, as well as to our Eaton brand; therefore, this event has a doubled-pronged synergistic affect for our company. At almost 1,600 rooms, Eaton Chelsea is Canada’s largest hotel and this will be a great opportunity for us to show that we have the capability to run a large operation such as this.

A beautiful VIP media dinner was held on 15 April, 2013 to announce the re-branding of this landmark downtown Toronto hotel

It is, however, going to take a lot of hard work both in Operations and in Sales and Marketing to successfully transition this hotel from its existing brand.  Moving forward, we will be spending in excess of CAD$10 million beautifying the external fa├žade and balconies, and refurbishing the lobby, restaurants and event space.  We will be bringing Eaton’s stylish and lighter-palette design aesthetics to the hotel which we believe will lift the overall guests' impressions and underpin our on-going business trend. We also intend to invest in the rooms' soft refurbishments on a rolling schedule in the upcoming years.

Rendering of the refreshed lobby at Eaton Chelsea, Toronto
 
Josef Ebner has been our Managing Director at this landmark Toronto hotel ever since Great Eagle Holdings purchased the property back in 1996.  We are appreciative of Josef’s and his team's loyalty and decision for choosing to stay on with us during Langham Hospitality Group's continuous journey of growth and excellence.  I have visited this hotel every year for most of the last decade and I must say that the team is always enthusiastic, willing and hard working. This is an extraordinarily busy and large hotel and it takes a great and dedicated group of passionate hoteliers to make it the success it has been.  Please reach out to Josef and his team, welcome them into the family and give all your support to make this milestone for our group a resounding success.

Managing Director Josef Ebner and his leadership team serving the "Tastes of Langham" to the hotel colleagues at the Community Gathering on 15 April, 2013 - the day the new hotel logo was introduced to warm and enthusiastic fanfare by the colleagues.